Blog

Getting the Most out of a Website Design Service

Sep 2022

The Importance of your Website

Your website is the bread and butter of your online marketing efforts. It's the key hub where potential customers can learn more about your products and services, and it's also a vital channel for driving traffic to your business. So if you're looking to redesign your website, it's important to choose a design service that will help you achieve the results you're looking for. Here are a few tips on how to get the most out of your website design service.

Get the Most out of a Website Design Service

A website build project done well and within budget can be a game-changer for your business, your brand, and your customers.
Selecting a website partner can be difficult, it is a large commitment in terms of time, energy, resource, and cash. In this blog, we'll outline how to get the most out of your website design service, so that the large commitment you're making will be worth it. 

Make sure you have a clear idea of what you want your website to look like and how it will function when delving into a website build project.
 
Too often, website companies leap in and provide a quotation without first:
  • Understanding the client's challenges well enoughCRM graphs
  • Taking the time to check the digital data and the facts properly
  • Applying experience and quality thinking to design the solution required
  • Agreeing on a detailed specification for the work
  • Understanding what content needs to be created
  • Understanding the desired business outcomes.

Understanding each other throughout this process and challenging ones thinking and assumptions can evolve your understanding of your requirements significantly.

We believe researchers and strategists should work with you to discover; The facts about your website and your website visitors, what your competitors are doing, the potential for improving traffic quality and volume to your website, how re-designing your user journeys will increase results, and how to create more compelling propositions for your visitors.

At each stage of the website design project, you will need to know:

  • Where you will be asked to invest - and how much?money mobile
  • Who is responsible for this project?
  • Where you will be asked for input, sign-off, and approval.
  • When payments become due.

We at Intergage designed this process to help customers understand the project journey and get clarity on these issues.

Firstly...

Get the most out of your website build project by first analysing the strengths and weaknesses of your current website.
Measure benchmark performances in terms of; Most and least visited pages, analysis of traffic, sources, and trends, conversion metrics, organic search rankings, paid search, social media impact, and competitor audit.
Knowing the metrics of your current site can assist the project's next steps, and where your priorities should lie.

You want to truly understand your business purpose and growth goals, establish the project success criteria, the results you want users to achieve, and how you'll measure success.
You want to understand your sales and marketing operation and market before getting started with a website design service.

If you want to get the most out of your website design service, it’s important to be clear about what you expect from them.
Make sure you know the process and what happens at what stage.

Have a discussion with your designer about what success looks like for you.
What are your goals? How will you measure whether or not the project was successful?
Having this information upfront will help make sure everyone is on the same page and that you end up with a website that meets your needs.

Ready to get started? 

Download our

Website Build Project whitepaper

for more tips on finding and working with a web design service, and how we do things at Intergage Marketing Systems.

If you'd like to read a shorter version of Intergage's five-phase website design process, read our blog!