Google Tag Manager & GA4

As some of you may know already, Google Analytics in sunsetting in July 2023.

Why the change? 

Officially, Google is retiring its old Analytics and Universal Tracking systems. It is being replaced with an alternative named GA4. 

Unofficially, Google is occupying an extremely high and costly amount of server disc space, and now provides relatively little insight into user's website behaviour. 

In really simple terms: Analytics no longer provides useful tools for Google and therefore a new instance has been created.  

What can I do?

We've written an update on what you can do, and what we can do to help you as an Intergage client. Head on over to our Blog to read more.

Find Out More


Kind Regards,

Your IMS Team