BY YOU
Giving YOU the tools & knowledge to do it YOURSELF
WITH YOU
Working with YOU to assist where needed and add value
FOR YOU
Managing the marketing for YOU to meet YOUR objectives
IT'S ALL ABOUT YOU!
At Intergage Marketing Systems, YOU are at the heart of everything we do.
We focus on understanding your unique needs and challenges and delivering customised solutions that help you achieve your objectives. From the first chat to the final results, we make sure every project, strategy and campaign is tailored to YOU and your business.
Putting you first is our top priority, and we aim to do this in a friendly, approachable and professional way!
We would love to understand how we can help.
OUR PHILOSOPHY
EMPOWER | COLLABORATE | GROW
Empower - Giving our clients the tools and knowledge to do things for themselves
Collaborate - Working with our clients to assist where needed and add value
Grow - Managing the marketing for our clients in-line with their objectives
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The 3 core principles of this philosophy enables us to work with every client in a way that suits them. Whether you are restricted by time, skills, budget or knowledge, don't worry, we can make marketing work for you.
OUR PROVEN PROCESS
Relationships with clients needs trust and transparency. They also need visibility on what is going to be delivered and how. One of the ways we look to ensure we get this right is to have a clear proven process that we stick to!
Click on the different sections of wheel to get more info or click on the link below.
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DISCOVER
DISCOVER
In the Discover stage, we would potentially gather and analyse information to understand the market, target audience, and competitive landscape. This might involve researching customer needs, preferences, and behaviours, as well as identifying key trends and insights. By understanding these elements, we can tailor our marketing strategies to effectively reach and engage our audience.
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PLAN
PLAN
The Plan stage might involve developing a detailed marketing strategy based on insights from the discovery phase. This could include setting clear objectives, defining target audiences, creating buyer personas, and outlining the tactics and channels to be used. A well-thought-out plan ensures that all marketing efforts are aligned with business goals and are designed to achieve specific outcomes.
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IMPLEMENT
IMPLEMENT
In the Implement stage, we would execute the marketing plan by launching campaigns and initiatives across chosen channels or delivering key functionality etc. This might involve creating and distributing content, running advertisements, engaging with customers on social media, and other activities as per the strategy. Effective implementation requires coordination among various teams and adherence to the timelines and budgets set in the planning phase.
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REVIEW
REVIEW
The Review stage might focus on measuring and analysing the performance of the marketing activities. Key performance indicators (KPIs) and metrics would be tracked to assess the success of campaigns against the objectives set in the planning stage. This review helps identify what worked well and what didn't, providing valuable insights for future efforts.
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EVOLVE
EVOLVE
In the Evolve stage, we ight use insights from the review phase to refine and improve the marketing strategy and tactics. This continuous improvement process involves making data-driven adjustments to better meet customer needs and achieve business goals. By evolving our approach, we stay adaptable and responsive to changes in the market and customer behaviour, ensuring long-term success.
WHAT ARE YOUR OBJECTIVES?
It's common for marketing objectives to be unclear due to shifting priorities, budgets, customers, and KPIs.
WE GET IT! However, knowing your objectives remains crucial.
Clear website and marketing objectives provide direction, align activities with business goals, enable performance measurement, and ensure efficient resource use. They guide engaging content creation, enhance customer relationships, and offer a competitive advantage by adapting strategies based on insights.
Which of these objectives are relevant to you?
- Information Sharing - resources, educational content, news updates
- Ecommerce - online shop, selling products and services
- Brand Awareness - promoting a brand identity. A platform to share USPs, values and your mission
- Lead Generation - capture leads by offering valuable content in exchange for user information
- Customer Support - FAQ's, tutorials, aims to reduce support teams workload
- Community - forums, comment sections, social features, engaging visitors
- Entertainment - Games, quizzes, videos
- Portfolio/showcase - creatives, artists, photographers and designers portfolio hub
- Recruitment - to advertise job vacancies
- Non-Profit/advocacy - raise awareness about your causes, donations
- Government Services - offers access to important information/services and resources
- Research & Reference - A database/library of information/encyclopedia
ALWAYS LEARNING!
We are continually looking to improve our offering and ensure it helps our clients meet their objectives. Help us to do this by making sure we know what you are looking to achieve with your website and marketing.