B2B Marketing Systems

Double your profits through more effective marketing.

  • Generate More Leads
  • Improve Conversion Rates
  • Grow Customer Lifetime Value

 

Simplify
One cloud-based system

Multiple Apps

One Interface

One Database

 

 

Streamline
360 view of customer activity

Eliminate Data Silos

Stamp out Spreadsheets

End integration nightmares

 

Automate
Run processes on autopilot

Nurture Leads 24/7

Upsell while you sleep

Reduce Costs

Website Design

Why choose Intergage?

  • 20 Years experience

  • Beautiful designs

  • Proven technology

  • Rock-solid reliability

  • Marketing Expertise

Websites

CRM

We're here to help you:

  • Generate More Leads 

  • Track Opportunities Better

  • Produce Fast, Accurate Quotes

  • Close More Sales

  • Manage Customers Better 

CRM

Marketing Automation

Automate for profit

  • Nurture Leads 24/7

  • Surface more opportunities

  • Upsell on Autopilot

  • Improve Service

  • Reduce Costs

Automation

            B2B Selling in the Digital Age

The Sales Process

1

Target specific types of Clients. Take time to fully comprehend the decision-making unit. Build personas, understand their buying journeys.

2

Attract and intrigue your target personas with custom built, counter-intuitive, thought-provoking and awesome content across the media that they use.

3

Continue to provide authentic and educational content that genuinely helps the buyer make right decisions for the right reasons.

4

Connect via social media and engage in personal conversations. Make highly relevant content recommendations.

5

Provide tools, tasters and trials. Personalise a super-compelling proposition and mitigate as many of the buyers' risks as possible.

6

Your client enters the silo of satisfaction and how your objective is to delight them. Keep delighted customers informed and educated and repeat purchases will be effortless.

7

Keep track of client relationships. Clients who aren't delighted are vulnerable to competitor offers and unhappy clients are drawn to the relationships cesspit where damaging, negative public reviews may follow.

The Customer Journey

In B2B sales, every new customer goes on this journey. At the top of this journey a customer doesn’t even know they have a problem. Our job is to undermine and dislodge the status quo – to make the pain of same bigger than the pain of change – and that can be a significant undertaking.

It requires a skilful approach. This is marketing artistry. Custom-built, counter-intuitive, thought-provoking and awesome content is required to engage at this level.

Many businesses engage with potential customers at the next level down – when the customer knows they have a problem.

Educational, authentic, helpful tools that explore the problem, its cause, its likely impact, and consequences help engage a prospect at this stage. Help the customer make the right decision for the right reasons.

By the time a customer is looking for a solution, they are beginning to research heavily (usually online). And if you don’t show up on the digital radar (or come recommended by a trusted third party), you won’t even get to play.

At this stage, our goal is to connect and engage in personal conversations to deeply understand what is driving their decision and make highly relevant and personalised content available.

It is now possible that the first call you have from a customer is when they have already shortlisted your company based on the content they have digested. And they want to discuss pricing or terms.

Demonstrations, tasters, trials, tests, testimonials, and tools help a buyer mitigate risks and build confidence in your solution.

As the potential customer approaches decision-making time, it’s our job to have fully understood the people, their agendas, their choices, and their decision-making process. They should have received a highly personalised proposal focused on resolving their problem and moving them forward.

Ideally, you will have built champions within the business with enough influence and credibility to get you over the line. Now you need to make sure they have the tools they need to advocate powerfully on your behalf.

At this stage, your champions should be tooled up for the fight! Have you worked with them to understand the competing agendas and views? Have you provided the educational material, case studies, and testimonials they need to win the day? Are we keeping everybody focused on the pain, its implications and, potential consequences – the cost and pain of doing the same? Do we have a clear vision for a better future and why the pain of change is less than the pain of the same?

Lets talk about your buyer's journey

 
If you're thinking "Sales cycle" but your competitors are thinking "Buyer's journey", you run the risk of being out-manoeuvred.
Things have changed.
It's time to build a better marketing machine.

 

Download the guide