Events

The Importance of UX Design for Maximising your digital revenue 

Expert Guest Speaker - Lee Hill from Insightful UX - Insights and Growth specialists

The digital world is rapidly expanding, and businesses that prioritise the user experience are the ones that will remain competitive. In this event, we will explore the critical role of UX design in driving business growth and success using the heuristic evaluation.

Why is UX Design Important?

UX (User Experience) design is the process of creating digital experiences that are user-friendly, visually appealing, and easy to use. Good UX design can greatly improve a business's digital presence by increasing engagement, satisfaction, and revenue. Here are some key reasons why UX design is important:

• Customer satisfaction: Good UX design creates a positive experience for customers, making them more likely to return and recommend the business to others.
• Engagement: UX design can increase engagement by making it easier for customers to navigate a website or app, find what they are looking for, and complete tasks.
• Conversion: Good UX design can increase conversion rates by removing barriers to purchase and making it easier for customers to complete transactions.
• Revenue: UX design can increase revenue by improving customer satisfaction, engagement, and conversion rates.

What is Heuristic Evaluation?

Heuristic evaluation is a method of evaluating the usability of a digital product by testing it against a set of established principles or "heuristics." These heuristics are guidelines that are based on research and best practices in UX design and can be used to identify usability issues and areas for improvement.