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Decreasing your B2B Websites Bounce Rates: Tips and Strategies

Dec 2022

A high bounce rate is one of the biggest problems website owners face. It can mean a loss in potential customers and revenue. Fortunately, there are steps you can take to improve your website's bounce rates. In this blog post, we'll outline some of the best ways to reduce bounces and keep visitors on your site longer, including load times and optimising content on your website.

Decrease load times

When a webpage takes longer than two seconds to load, 47% of users will abandon the website according to wordstream.com.
Improve site loading times by compressing and optimising your image sizes, reduce redirects where you can, and minify CSS, JavaScript, and HTML on your website - to name a few.

Improve User Experience

A good user experience will not only improve your bounce rate but also encourage leads to return.
Your website should be easy to navigate and intuitive so that visitors can find what they're looking for quickly, without hassle.

Device Accessibility

phone laptopEnsure your website is multi-device friendly, including multiple types of mobile and tablets.
With the number of users accessing the web from mobile devices alone increasing each year, optimising your website for mobile is becoming increasingly important.
You must have an easily navigable site to achieve accessibility on all forms of media. While making your website completely mobile-friendly can take time and money, it is a worthwhile investment to make.

Internal Linking Structure

Create a great internal linking structure within your content, increasing time spent on your site.mind map

Sprinkling internal links throughout your content will not only improve bounce rates for your website, but also your SEO as search engines crawl your site.

Make sure your internal linking is tasteful, as too many may overwhelm users and have the opposite effect.
 

High bounce rates are difficult to improve, but investing time and effort into the loading times, linking structure, and working on great user experience will all improve your website's bounce-rates and thus leads.

Take your business to the next level with a responsive, lead-generating website.
Click here to find out more about how we can help you succeed!

 

Sources:

wordstream.com

Rockcontent.com

Google Developers