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Getting the Right Traffic to your Website

Aug 2022

Getting the Right Traffic to your Website

The goal is to attract the right visitors and for the right visitors to qualify themselves as leads. Traditional marketing tactics rely on outreach – meaning you must make efforts to interrupt the potential customer and pitch to them – whereas Inbound makes sure that the leads are coming to you.

Creating relevant, up-to-date content via your website gives bright people researching your field a reason to engage with your business online instead of your competitors.

Your prospects are searching for valuable information to help them in their buying decisions right now. Focusing on producing significant volumes of quality content can make a huge difference to the volume, but more importantly, the quality of your website visitors.

With the right content, inbound marketing brings the right visitors to your website.

The Three Pillars of Inbound Marketing are:
  • Attract
  • Convert
  • Delight
Which is ideally how you want your website to work.

Your job is to think about:

  • What problems are your customers having?
  • How can your products/services resolve these challenges?
  • What issues can you help with whether they buy from you right now or not?
  • What are their buying triggers?

You need to see the content you create as an educational tool for your prospects and offer them relevant, helpful information. It is key that your content remains focused on helping the prospect solve problems – rather than pitching your services.

Inbound marketing blurs the line between helping and selling. It helps you boost the traffic to your website and establishes you as a thought leader.

This positions you and your business as someone that your prospects can trust.

When your prospects see how helpful and valuable your information is, they may take the next key step. They may cross the anonymity threshold and reveal who they are and what they are interested in.

Once your prospects have subscribed to your content, you have permission to deliver a stream of useful information to them over weeks, months or even years. This process will both educate and inform while building the relationship with your business.

Over time the right website visitors will return time and again to consume quality content – content which is problem-andsolution focused, straight-talking, accurate, useful and completely devoid of hyperbole and sales spiel.

 

Sales Funnel Graphic

 

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