AI in business

Unlocking Business Potential: The Impact of AI Technology

Feb 2024

Artificial Intelligence (AI) has revolutionised various industries, and marketing and business are no exceptions. Businesses today are leveraging AI technologies to make data-driven decisions, enhance customer experiences, improve efficiency, and unlock new opportunities.
In this article, we will explore the numerous benefits of AI in marketing and business.


The Power of Act As/Direct To Prompts in AI: Enhancing Marketing, Sales, and Website Copy.

Jan 2024

Act as/direct to prompts are powerful tools that can enhance the effectiveness of AI-generated content.
In this article, we will explore what act as/direct to prompts are, their purpose, and how they can be used in various scenarios within marketing, sales, and website copy. We will also discuss how act as/direct to prompts can be utilised to improve the quality of generic AI content.

AI Comparison Table

Chat GPT vs Bing AI vs Bard - The Battle of the AI's (Downloadable table)

Oct 2023

craiyon 122716 AI robot

Working with AI - How to Maximise your Businesses Potential

Oct 2023

How can AI maximise your marketing potential? 

AI is revolutionising the way we work, and marketing is no exception. We strongly believe AI is the future of this industry, and spending time to learn how to work with AI is a worthwhile investment. 

time image

Optimising Images for Website Performance and Conversions

Jan 2023

As a B2B business, it's crucial to optimise your website's images to improve overall performance, user experience and search engine rankings. By decreasing load times and properly optimising your images, you can increase your website's visibility in search engine results and attract more potential business partners or customers. If you're looking to improve your website's performance through image optimization, follow our tips and best practices to achieve optimal results.

website best practice list

Comprehensive B2B Website Best Practices Checklist

Dec 2022

To create a successful website, you need to plan and design it carefully to meet the needs of users and achieve business goals. It's also important to regularly maintain the website to keep it running smoothly. This blog will cover the key components of building an effective website and provide guidance on best practices to follow.

product pages

Product Pages: Do's and Don'ts

Dec 2022

Make sure you get the most out of your website product pages with this blog! Get the latest tips, tricks, and do's and don'ts to optimize your product pages and maximize conversions.

Website navigation

Enhancing B2B Website Navigation: User Experience

Dec 2022

Website navigation is an essential part of website design, as it helps users find the content they need. In this blog we'll discuss how to design a website with user experience in mind.


Simplifying your B2B Website for Improved User Experience

Dec 2022

You might remember some twenty years ago when the internet was still young and the websites on it were bright, colourful and busy. In short - overwhelming, unappealing websites. Minimalist websites were formed to counteract this and live on to be successful today.


Improving Website Accessibility: Benefits and Best Practices

Dec 2022

Ensuring your website is accessible to those with disabilities, impairments and/or limitations is important - make your website more accessible with this checklist!


Mastering On-Page SEO for B2B Websites: A Checklist

Dec 2022

On-page, SEO is the process of optimising pages on your website to improve user experience and search engine rankings. In this blog, we’ll discuss how to improve on-page SEO by optimising URLs, title tags, meta descriptions and internal links, and much more.


Decreasing your B2B Websites Bounce Rates: Tips and Strategies

Dec 2022

A high bounce rate is one of the biggest problems website owners face. It can mean a loss in potential customers and revenue. Fortunately, there are steps you can take to improve your website's bounce rates. In this blog post, we'll outline some of the best ways to reduce bounces and keep visitors on your site longer, including load times and optimising content on your website.