5 Surprising Content Marketing Statistics

Sep 2022

Is your Business Releasing Enough Content?

Here we have compiled some of the most interesting statistics surrounding content marketing.
Learn what works and what doesn't, and use this information to develop your own strategy for delivering value to your customers.


“Companies that published 16+ blog posts per month got almost 3.5x more traffic than companies that published 0-4 monthly posts” - Hubspot, 2019


Creating relevant, up-to-date content via your website gives bright people researching your field a reason to engage with your business online instead of your competitors. Your prospects are searching for valuable information to help them in their buying decisions right now. Focusing on producing significant volumes of quality content can make a huge difference to the volume, but more importantly, the quality of your website visitors. With the right content, inbound marketing brings the right visitors to your website.

If you're curious about how to get the right traffic to your website, check our blog on the topic.

“80% of internet users interact with both social media sites and blogs” - DemandMetric


Building a brand is more than just being successful on social media. It's also about building value for your company and inbound marketing can be an excellent way to do so. Inbound marketing is a great way to build trust with your community and create brand value. 

Atomising content is key.  You can re-use and promote quality content through different distribution channels - like breaking down white papers into blogs which will, in turn, be divided up and promoted as social media posts so that they're more digestible for followers on each platform.

“Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog” - DemandMetric


Every business could do with more leads. Inbound marketing can help with this challenge.

It's an investment, but spending your time creating valuable, educational, and helpful content can earn prospects' trust.

If you're providing gated content, earning the trust of a prospect in the form of valuable (blog) content can make it easier for them to cross the anonymity threshold.

“In 2018, 55% of marketers listed blogging as their top priority” - Hubspot


As mentioned previously, creating content can both raise your brand's visibility and generate leads for your company. Are you prioritising content creation? 

“70% of people would rather learn about a company through articles rather than advertisements” - DemandMetric


Put your brand in a trustworthy position. People no longer want to be advertised to - 68% of B2B Customers prefer to research Independently Online - Source

Prospects now prefer to research online, so positioning your business as a leader in your field by releasing regular content will give you a leg-up from the competition. 


Connect with your Prospects

Content marketing is becoming an increasingly important piece of the puzzle for businesses looking to connect with their customers.
If you’re looking for tips on how to get started with your own content marketing strategy, be sure to read our blog on inbound marketing
If you’re not already taking advantage of these trends, it may be time to consider a content marketing strategy for your business. 
Become the leader in your market segment(s) - both online as well as offline - with these strategies.

If you'd like to read more on how content marketing combined with marketing automation can boost your business,

Download our free Marketing Automation Guide